A framework was designed to simplify complex social awareness issues through the concept of progressive disclosure and a puzzle metaphor. This particular campaign, consisting of six posters and six puzzle piece mailers, sought to inform the audience about clean energy, using simplified shapes and a friendly color palette to attract the audience to a serious issue.
Logo design
Poster layouts
Poster layouts
Poster layouts
Sample puzzle piece mailer layout
From left to right: front of piece, back of piece, inside of mailer, back of mailer
Mailer demonstration
Puzzle piece pops out of mailer, allowing the recipient to collect and assemble all six